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Changes in the product lines of foraging toys

Paradise Buffet Ball & Kabob Interactive Treat Holder Foraging Toy

 

We were recently interviewed for a pet magazine article with some interesting questions. We thought you’d enjoy our answers

1. Have you seen any noticeable changes in the product lines of bird foraging toys/ foraging treats in the past five years or so? Are more companies expanding into the foraging marketplace (bird companies that didn’t previously offer them)?

Yes, we have seen a larger offering of Foraging Toys on the market due to bird researchers and bird owners learning that parrots need more mental stimulation in order to prevent boredom, plucking and self mutilation due to long hours of being left to their own devices.

The days of a simple bell on a chain and a set of Olympic Rings are long gone. Large birds & parrots have a larger need for more metal stimulation than small ones, but it also being found that foraging toys geared toward littler birds like Conures and even Cockatiels are needed. Especially if these birds are in one bird households. They also need something to keep them active and healthy.

2. Are customers asking for certain foraging bird toys and/or foraging treats? Or are you seeing more first-time “novice” bird owners taking an interest in offering their birds foraging/enrichment opportunities; if so, what do you attribute this to?)

First time bird owners are less likely to realize the need for these items and usually under estimate the intelligence of their new birds. A new owner will often be more concerned about the cage and 2-3 toys than realizing the birds will need 10-20 toys that include foraging toys and toys that give them something to do other than sit on their stands or in their cages.

Usually if they ask about them, they may have done some research and learned, or had a friend with a bird that had the toys in their cage or they were informed of the need by a helpful salesperson in the store. We tend to express the needs of foraging toys with weekly emails to our customers that explain the benefits of these products

3. Are you promoting treats as foraging opportunities?

The appropriate treats that fit into these toys are lagging some in following the popularity of the foraging toys. Generally regular food pellets, small nuts, large seeds, some formulated snacks are used but there could be more products on the market to serve these needs. We carry at least 15-20 food and bird treats that can be used but we are always looking for more.

4. Do you have a specific plan for marketing product/ for merchandising foraging products in your store? (For example, having the in-store birds use them?)

As our store is one without live bird sales we don’t have birds in house that we can show these items in use, but we do employ video’s and photos of bird using, enjoying them and encourage our customers and those on our email list to send us their own pictures, videos and stories about how they are working to enrich their birds life.

6. Feel free to add anything else you think ties in with the subject of trends in bird foraging products/treats.

Since toys made for foraging is a relatively new concept, a just a few years, convincing bird owners to add these items to their birds environment can be a challenge, especially if they have been just providing their birds with bowls of handy food and treats and the birds have lost their instinct to look for rewards in their toys. Their owners can help this along by playing with the toys in front of the birds a few times so they start to get the idea.

 

Mitch Rezman

He's handled a 1000 birds of numerous species when they visited monthly birdie brunches in the old Portage Park (Chicago, IL) facility. The one with the parrot playground. Mitch has written and published more than 1100 articles on captive bird care. He's met with the majority of  CEO's and business owners for most brands in the pet bird space and does so on a regular basis. He also constantly interacts with avian veterinarians and influencers globally.

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