As a mid 20th century child a.k.a. baby boomer I grew up in what would be called “naïve time”. Let me illustrate.
We had our priorities as a nation in the 1950s. We didn’t allow ourselves to be exposed to things that might hurt us. TV shows like Leave it to Beaver and Ozzie and Harriet supported the notions of the idyllic stay-at-home moms. One thing we’re certainly clueless about was birds and parrots as pets. Actually it wasn’t really until the turn of the 21st century that we began to accept and understand the brilliance and complexity of companion birds.
A ship’s captain has to trust the opinion of the ship’s parrot
especially when talking about cigarettes – right?
Every once in a while I’m asked what it is I do for a living. If it’s a friend, stranger or acquaintance my answer might be a little flippant “I’m the bird toy guy”.
The only thing I could think of looking at this is
“what could she possibly be looking at – hello?”
If I’m at a nerdy networking event my stock answer is “I’m a digital marketer”. That means something like I get asked a bird question and then research cool stuff about birds and push the information to places all over the internet.
You would think someone said
let’s name a cigar line after a parrot – once.
With the bird (ownership) category paling in comparison to the dog and cat category (in retail sales) birds are not really mainstream yet you’d be surprised how many products birds & parrots have shown up “squawking” their merits over the last 2 centuries.
yet marketing many marketing folks and
cartoon artists have felt parrots and cigars are a great match
What this post really highlights is how dumb we’ve been about the use of birds in marketing. Can you imagine the outrage from the bird community if some these ads showed up in today’s media?
parrots apparently were valued for their
opinion of cigarette mildness at one time
I actually get paid to find a lot of both smart and silly stuff about birds. In doing so I’ve accumulated collection of advertising images with of course parrots. Because you’re a bird person, would you be more influenced by a large cockatoo than a sports personality in guiding your purchasing decisions?
“We perch our case on just one fact” really????
They needed a 911 call to Don Draper (Madmen TV show)
Much like sports personalities and advertising there’s not a whole lot of relationship between spokesperson and the product other than compensation. We do know that certain birds out there work for money but the birds in these ads – well I guess they should have unionized early on.
When clicker and stick training really got results
google “peter driben parrot art” for more of these tasty pics
Parrots were used to sell cars in the last century – but why?
The connection between cars and parrots totally eludes me. Parrots come with their own mode of transportation namely “wings”. Perhaps that’s the “lift” car companies were seeking.
And parrots are still being used to sell cars in this century – the question really is
Is a Sulfur crested cockatoo the best way to test Infiniti’s Voice Recognition System? Or do you have to squawk commands at the car for it to work?
not only did parrots sell cars but they sold the stuff you put in cars
you gotta admit this pretty cool whatever it is/does
Food must be trustworthy if it’s named after a parrot
Clearly people in marketing back in the day felt that name and a product after parrot gave it additional credibility.
i rest my case
our cockatiel always asks us about ingredients
before she eats something – not
this takes “Polly want a cracker” to the next level
The creativity of marketing people should never be underestimated especially when it comes to parrots.
they even made a second commercial
I get the whole “Polly wants a cracker thing” but this next commercial for Doritos chips had to of been influenced by a mind altering substance.
what do you do with a trained parrot?
Put him in a Doritos commercial
ok – so this makes sense
this has always been one of my faves
but sewing needles? makes as much sense as cars
who knew parrots were your go to source for cellophane info?
then again this was from a time zoos kept parrots close by leg chains.
I get the concept – birds and sound – but not how the cockatoo
got in the picture (think different continents) it’s a mystery
and sometimes the bird IS the phonograph
before chocolate made it to the “no good for birds” list
Polly wants a cookie made with a Baby Ruth. Here is the classic recipe – 2 sticks butter, softened 1 1/2 cups sugar 2 eggs 1 tsp. soda 1/2 tsp. salt 1 tsp. vanilla 3 scant cups flour 5 Baby Ruth candy bars, cut up. Cream together softened butter and sugar. Beat in eggs. Add soda, salt, vanilla and flour. Fold in chocolate chips and pecan pieces. Drop teaspoon size dough on ungreased baking sheet. Bake 10 to 12 minutes at 350 degrees. Makes about 6 dozen cookies. You’re gonna need a lot of milk
a diabetic’s and parrot’s food dream/nightmare
what parrot doesn’t like chocolate?
The relationship between parrots and alcohol runs deep. We just don’t know why or when it began. We have a small collection of Corby’s “drinking paraphernalia” everything from cocktail pics to bottle pourers to lighting fixtures .
Corby’s used parrots to sell it’s whiskey until they went out of business
part of the Windy City Parrot collection
who drinks gin anymore?
once they stopped using parrots to market it – it got boring
back in the day beer was good for the whole fam damily including pets (is that beer in the goldfish bowl?)
note: parrot beer glass perch – currently out of stock
note 2: time to cut off dad – but no one cares – because the beer taste so damn good
you know this really happens!
what animal than a bird with zygodactyl
feet is better suited to sell human shoes than a parrot?
If you remember this – you’re old
Harley got it’s marketing (and motorcycles) right – but it took 2 more decades
Hope you enjoyed our trip down memory lane and had some fun.
written by mitch rezman
approved by cathrine tobsing